Ashnab
Jamshad
Senior Product designer
Senior Product Designer (UX/UI) with 4+ years leading end-to-end design across Tech & FMCG in the GCC, from research through high-fidelity delivery and design system ownership. Led key interface decisions on the Masafi ecommerce redesign — including a brand-led homepage, subscription-forward product cards, and a restructured cart — contributing to measurable gains in engagement and checkout completion, per product/analytics reporting.
Known for building and scaling design systems that streamline developer handoff and enforce consistency across products. Comfortable owning ambiguity, aligning stakeholders across product, engineering, and research, and translating user insight into measurable outcomes.
View my work
Expertise
Design Systems
Component libraries, variants/states, tokens, responsive design, developer handoff
Interaction & Visual Design
Interactive prototyping (Figma), wireframing, typography, high-fidelity UI
Collaboration
Cross-functional stakeholder alignment, design specs/assets, basic HTML/CSS
Motion & 3D
LottieFiles micro-interactions, Adobe After Effects, Blender mockups
4
+
Years of experience
Masafi Corp UAE
2025 → Present
INOI Global Mobile Phones
2023 → 2025
Rex Technologies
2021 → 2023
Based in
Dubai, UAE
Design Systems
UX Research
Interaction Design
Usability Testing
Information Architecture
E-commerce UX
Prototyping
Accessibility
Design Systems
UX Research
Interaction Design
Usability Testing
Information Architecture
E-commerce UX
Prototyping
Accessibility
Education
Google UX Specialization
Figma Advanced Certified
B.Cs
Highlights, Not the whole story
What follows is a handful of projects I'm proud to share right now — carefully chosen, not the complete archive. There's more in the works, and I'm always happy to go deeper on any of it in a conversation.
E-commerce UX
Water isn’t a
one-time buy.
It’s a habit.
Redesigning Masafi’s store around
subscriptions and bundles.
Subscription UX: Masafi Redesign
Google UX Specialization
Project 1
Known for building and scaling design systems that streamline developer handoff and enforce consistency across products.
Intent Mapping:
Known for building and scaling design systems that streamline developer handoff and enforce consistency across products.
View my work
Google UX Specialization
Project 1
Known for building and scaling design systems that streamline developer handoff and enforce consistency across products.
Intent Mapping:
Known for building and scaling design systems that streamline developer handoff and enforce consistency across products.
View my work
Ashnab Jamshad
Design Showcase
Navigation
Home
About Me
Projects
CV
Socials
Contact
ashnabjamshaid@gmail.com
+971 56 370 6645
© Designed by ashnabjamshad.
Ashnab Jamshad
Design Showcase
Download CV
Ashnab
Jamshad
Senior Product designer
Senior Product Designer (UX/UI) with 4+ years leading end-to-end design across Tech & FMCG in the GCC, from research through high-fidelity delivery and design system ownership. Led key interface decisions on the Masafi ecommerce redesign — including a brand-led homepage, subscription-forward product cards, and a restructured cart — contributing to measurable gains in engagement and checkout completion, per product/analytics reporting.
Known for building and scaling design systems that streamline developer handoff and enforce consistency across products. Comfortable owning ambiguity, aligning stakeholders across product, engineering, and research, and translating user insight into measurable outcomes.
View my work
Expertise
Design Systems
Component libraries, variants/states, tokens, responsive design, developer handoff
Interaction & Visual Design
Interactive prototyping (Figma), wireframing, typography, high-fidelity UI
Collaboration
Cross-functional stakeholder alignment, design specs/assets, basic HTML/CSS
Motion & 3D
LottieFiles micro-interactions, Adobe After Effects, Blender mockups
4
+
Years of experience
Masafi Corp UAE
2025 → Present
INOI Global Mobile Phones
2023 → 2025
Rex Technologies
2021 → 2023
Design Systems
UX Research
Interaction Design
Usability Testing
Information Architecture
E-commerce UX
Prototyping
Accessibility
Design Systems
UX Research
Interaction Design
Usability Testing
Information Architecture
E-commerce UX
Prototyping
Accessibility
Based in
Dubai, UAE
Education
Google UX Specialization
Figma Advanced Certified
B.Cs
Highlights, Not the whole story
What follows is a handful of projects I'm proud to share right now — carefully chosen, not the complete archive. There's more in the works, and I'm always happy to go deeper on any of it in a conversation.
E-commerce UX
Water isn’t a one-time buy.
It’s a habit.
Redesigning Masafi’s store around
subscriptions and bundles.
Subscription UX: Masafi Redesign
Google UX Specialization
Project 1
Known for building and scaling design systems that streamline developer handoff and enforce consistency across products.
Intent Mapping:
Known for building and scaling design systems that streamline developer handoff and enforce consistency across products.
View my work
Google UX Specialization
Project 1
Known for building and scaling design systems that streamline developer handoff and enforce consistency across products.
Intent Mapping:
Known for building and scaling design systems that streamline developer handoff and enforce consistency across products.
View my work
Ashnab Jamshad
Design Showcase
Navigation
Home
About Me
Projects
CV
Socials
Contact
ashnabjamshaid@gmail.com
+971 56 370 6645
© Designed by ashnabjamshad.
Ashnab Jamshad
Design Showcase
Home
About Me
Projects
Download CV
Ashnab
Jamshad
Senior Product designer
Senior Product Designer (UX/UI) with 4+ years leading end-to-end design across Tech & FMCG in the GCC, from research through high-fidelity delivery and design system ownership. Led key interface decisions on the Masafi ecommerce redesign — including a brand-led homepage, subscription-forward product cards, and a restructured cart — contributing to measurable gains in engagement and checkout completion, per product/analytics reporting.
Known for building and scaling design systems that streamline developer handoff and enforce consistency across products. Comfortable owning ambiguity, aligning stakeholders across product, engineering, and research, and translating user insight into measurable outcomes.
View my work
Expertise
Design Systems
Component libraries, variants/states, tokens, responsive design, developer handoff
Interaction & Visual Design
Interactive prototyping (Figma), wireframing, typography, high-fidelity UI
Collaboration
Cross-functional stakeholder alignment, design specs/assets, basic HTML/CSS
Motion & 3D
LottieFiles micro-interactions, Adobe After Effects, Blender mockups
4
+
Years of experience
Masafi Corp UAE
2025 → Present
INOI Global Mobile Phones
2023 → 2025
Rex Technologies
2021 → 2023
Based in
Dubai, UAE
Design Systems
UX Research
Interaction Design
Usability Testing
Information Architecture
E-commerce UX
Prototyping
Accessibility
Design Systems
UX Research
Interaction Design
Usability Testing
Information Architecture
E-commerce UX
Prototyping
Accessibility
Education
Google UX Specialization
Figma Advanced Certified
B.Cs
Highlights, Not the whole story
What follows is a handful of projects I'm proud to share right now — carefully chosen, not the complete archive. There's more in the works, and I'm always happy to go deeper on any of it in a conversation.
E-commerce UX
Water isn’t a
one-time buy.
It’s a habit.
Redesigning Masafi’s store around
subscriptions and bundles.
Subscription UX: Masafi Redesign
Google UX Specialization
Project 1
Known for building and scaling design systems that streamline developer handoff and enforce consistency across products.
Intent Mapping:
Known for building and scaling design systems that streamline developer handoff and enforce consistency across products.
View my work
Google UX Specialization
Project 1
Known for building and scaling design systems that streamline developer handoff and enforce consistency across products.
Intent Mapping:
Known for building and scaling design systems that streamline developer handoff and enforce consistency across products.
View my work
Ashnab Jamshad
Design Showcase
Navigation
Home
About Me
Projects
CV
Socials
Contact
ashnabjamshaid@gmail.com
+971 56 370 6645
© Designed by ashnabjamshad.
Ashnab Jamshad
Design Showcase
